Sunday, September 23, 2012

The Future of the U.S. Business Model and the Rise of Competitors by Peter Cappelli


This article explains how the United States has influenced the organization of business activities around the world and predicts the impact of competition on the future of business models as the global economy changes.  One of the purposes of the article is to give an overview of how the United States business models and practices have influenced the last 50 years of global business. This article is important because it tracks the past influence the United States business model had in the global market place and explains the future competition the United States model will have going forward. As the global competitive landscape changes it will be important to understand how other countries business models affect the firm’s competition in a global marketplace.
After World War II, the United States became a powerhouse of industrial ideas sharing ideas to the global community of a corporate model of ownership and organization, large scale production, open markets, formal organizational structures and workplace organization based on collective bargaining which at the time was the only model for a growing economy (Capelli 2009). In the 1970’s, the rise of Japanese management practices influenced the international business community (Capelli 2009). Deregulation in the 1970’s influenced the global thought of what it takes to be a successful economy. The United States was a great example of how economies could benefit from a decreased role of government and pursued an increased emphasis on the benefits of private ownership. During this time, the idea of a market economy and a democratic government spread like wild fire. “The proportion of countries with democratic governments doubled from 1980 to 2000 to 60%” (Simmons, Dobbin, & Garret) indicating that this business model was gaining increased acceptance around the world. A development in the United States business model that is currently applicable to the competitive environment is the focus on financial goals and shareholder value (Capelli 2009). Financialization also gave rise to the executive performance based compensation in an effort to maximize shareholder wealth which evidence showed led to increased firm performance (Capelli 2009). Repercussions of executive based compensation occurred in the 1990’s when scandals filled the headlines with executives influencing stock prices by manipulating financial data. The Sarbanes-Oxley Act of 2002 was in reaction to the scandals requiring United States companies to increase transparency of financial information ( Capelli 2009). During this time, the “Asian Tigers” (South Korea, Singapore, Hong Kong, and Taiwan) had rapid growing economies despite the fact that they did not follow the market capitalism model. These governments were the opposite of the United States economy that did have full democracies, controlled trade practices, and government subsidies that allowed these industries to develop (Capelli 2009). China and India also showed fast growing economies in the early 2000’s with a communist political system and heavy government regulation. The BRIC nations all have higher government regulation than the United States and are experiencing growth suggesting that the United States business model may not the only solution for economies to grow. Evidence to support this shows that from 1950-1990 the United States accounted for 27% of the world gross domestic product in 2008 the number dropped 20% (Capelli 2009). Also, in 1980 2 of the largest 10 corporations were based outside the United States. In 2008, 6 out of 10 were based outside the US suggesting that the world economy is changing and the United States is becoming less influential in the global marketplace. To further support that global competition is changing  the National Intelligence Council of the U.S. argues that the “fastest growing economies in the near future will likely follow a “state capitalism” approach that sees a powerful role for government in shaping and controlling business (Capelli 2009).
This article is important for practicing managers as the global competitive environment changes and there will be increased competition from foreign firms that have industries that are heavily subsidized and regulated making competition more difficult for domestic companies. Practicing managers will also need to consider that the market economy may not be the only way economies are able to grow. Companies should also consider that as economies for heavily regulated industries thrive the United States government might increase regulation in an effort to emulate the successful growing economies.



Cappelli, P. (2009). The Future of the U.S. Business Model and the Rise of Competitors. Academy Of Management Perspectives, 23(2), 5-10. doi:10.5465/AMP.2009.39985536


3 comments:

  1. In my opinion, This article is a rethink about U.S business after 2008 Crisis. In author’s opinion, United states has to face serious challenges and it should change his business model. However, I have different opinion. First, as author said, China and India has growth fast within a regularization role. However, on the contrary, the reason of these countries developed so fast because of deregulation. For example, China decided encourage private business in 1980th and sold out all middle-size state-owned enterprises in 1990th. Second, as the most powerful country in the world, Federal Reserve Board has the more options than other Central banks. For example, as we know, it is the one of most important reason of Japan’s sluggish is the "Plaza Accord". Briefly speaking, with the better political structure, United states has the more advantage to survive in the future than their competitors.

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  2. I totally agree with Emethtony's opinion. The invasion in global economy of the United States lasts long in next centuries. The emerging of new economies, like China or India, still takes time to achieve what American achieved last century. However, they are still competitive forces for American government to innovate suitable policies for changing environment in a new generation. What Chinese, Indian and other developing countries are doing is following American' steps which are adjusted for their own positions and conditions. With the effectiveness of free-traded agreements around the world,like WTO (World Trade Organization), the governments of developing countries have to gradually reduce their roles and subsidization in their state organizations at first. Then, these organizations must compete independently in the world market to obey the regulation of the world trade.

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  3. I think this article is an important discussion because India and China have sped the learning curve of a market economy so fast it might lead the United States into a disadvantage in the near future. Just because the United States has had the most successful market economy in the world doesn't mean it will be that way in the near future.

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